ROLEX – 48 SHEET CAMPAIGN

ROLEX – 48 SHEET CAMPAIGN.

June 14th, 2022

Rolex

Brief

To manage a billboard advertising campaign promoting the ROLEX OYSTER PERPETUAL watch.

Delivery

We rolled out a West Midlands billboard campaign in collaboration with JCDecaux to maximise impact for the Rolex Oyster Perpetual line and to run alongside other PR activities. Champions’ delivered two and four week long campaigns during key periods, including the run-up to Christmas, in locations handpicked to gain optimum exposure to target audiences.

Outcome

Rolex reported that regional stockists saw increases in both sales and enquiries during each phase of the broader campaign.

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