Semilac, a recognised provider of UV gel nail solutions in Poland, came to Champions for help to build upon its widespread brand and product awareness, helping it to target British demographics after entering into the UK market for the first time.
With a pre-established reputation in Poland, Semilac was eager to use assets in a way that could support its introduction into the British market.
The Champions Creative team devised a full suite of brand collateral, covering everything from packaging and PoS to billboard banners, sales brochures, posters, and flyers. Additionally, Champions built a strong web and social presence to support this.
Champions worked with Semilac to devise ways to educate the target audience with a series of thought leadership pieces for press and produced a set of ‘how-to’ videos.
Securing beauty entrepreneur and reality TV star, Amy Childs, as brand ambassador, Champions was also able to harness her social appeal and generate a buzz.
Semilac’s monthly sales subsequently surged by 2023% between April 2015 and April 2016, and within five months of launching the website, average online order sizes had grown by 105.88%.
This demonstrates the increase in brand awareness, and how the suite of collateral worked effectively to support the establishment of the brand in the UK market.