Brief
Simple Home Move, a leading independent conveyancing solicitor firm, that specialises in supporting Leicestershire with existing property, came to Champions requiring further insight and information into its brand, to gain a better understanding of how to grow further as the business moves forwards.
It was important for Simple Home Move to learn how to dominate the Leicester and Leicestershire market, while promoting its national-level quality with local experts.
Delivery
To assist with this goal, the Champions Brand Strategy team produced a thorough Brand Value Proposition, looking into different areas of the brand, and providing tangible suggestions on how these can be improved upon.
For example, Champions reviewed the current brand awareness of Simple Home Move, and went on to explain how this level of awareness could be increased. To accompany this, Champions also assessed the brand’s existing narratives and target audience, to better understand how to take the brand forward in its growth and development.
For added value, Champions also included further insight on the market and Simple Home Move’s competitors.
Outcome
Simple Home Move now has market-leading insight into how it can excel in its continued brand growth.
With advice on tone of voice, marketing tactics and how to utilise its USPs, Simple Home Move is strongly placed to achieve its goal of becoming the go-to conveyancing solicitor firm in the Leicestershire area.
