To create a high-ranking, firm-wide website clearly promoting a number of legal services and a further SEO and user-friendly sub-site focused on conveyancing services.
Focusing on the user experience, we made a clear distinction between business and private legal services, giving users an intuitive path to the particular services they seek. We ensured clear call-to-actions were implemented across every page to make it as easy for visitors to enquire about the service of their choice. The firm accepted our recommendation that the expertise of individual lawyers should be used to draw out the personal nature of service provision, so we created specific Articles and Latest News platforms for lawyers to post thought leadership pieces and discuss new developments. A secondary website was developed for conveyancing services to allow clients to input information online and obtain quotes. Both sites were built with SEO in mind to enhance performance against related search terms and areas targeted.
The new firm-wide site achieved a 60.13% year-on-year rise in sessions against the previous site and a 57.89% user increase in its first month. Importantly, our work developing the personalities of the firm’s lawyers resulted in impressive engagement figures, with an average session time of 8.01 minutes. Given the conveyancing site appealed to a niche market and that traffic surges are rare in the months after the launch of a site, Smith Partnership was delighted sessions increased 27.81% in the site’s second month and that users were up by 42.73%.