Brief
To support the launch of a unique workplace health industry network and information hub by establishing it as an authority in its field and creating links with trusted figures in that sphere.
Delivery
Having created all elements of the BHWA brand, including a fully SEO optimised website, our copywriters populated the platform with a series of engaging pieces about the business benefits of devising forward-thinking workplace health strategies and about the need for a disparate and disconnected industry to come together. We placed further thought leadership articles in a number of health industry publications and our team was able to forge relationships with like-minded individuals and groups to create a groundswell of content promoting the broader goals of the Alliance.
Outcome
Encouraging service providers to sign up as members and engaging businesses looking for workplace health solutions to use the website as a source of information and contact detail, our efforts contributed significantly to a momentous few months after launch. During the Alliance’s first quarter, it welcomed 30 corporate and public bodies as associate founder members. Since then the Alliance has gone from strength to strength and is now regarded as the UK’s leading cross-discipline workplace health advice body.
