To create display advertising and direct mail campaigns promoting Spurs’ premium hospitality offering at Wembley Stadium, their temporary home for the 2017/18 season. To devise and produce a range of brochures to feature in a targeted direct mail campaign.
Our creative team developed a series of high quality concepts for both the display advertising and the brochure, emphasising the one-off nature of the premium hospitality at Wembley and making the link to top quality football. Sticking closely to the club’s detailed brand guidelines, the imagery put across a luxury offering and the copy clearly set out the different options available to supporters. To maximise the return, we sourced a number of underground sites in high footfall stations in strategic locations around London and the South East. With the same aim, we precision targeted high net worth individuals and quality businesses in the region, achieving a very cost-effective distribution.
At the time of writing, this is a very recent dual campaign. Nonetheless, given the forensic research we undertook in the targeting process and the quality of the offering; ensuring confidence that Wembley’s many suites and lounges continued to buzz throughout the 2017/18 season.