To design and implement a new data capture concept for leading eyewear brand Vision Express at the Car Fest North and South events.
Champions (UK) plc work alongside the well-known eyewear specialist Vision Express to increase their brand awareness through attendance of large events. At the recent Car Fest North and South Events (event managed by Champions (UK) plc), the marketing and web team designed a data capture app with a difference, further helping to raise awareness.
The app we created involved people entering a competition by taking photos of themselves in ‘wacky’ eyewear on iPads and entering their contact details for a chance to win dinner at one of Heston Blumenthal’s Michelin star restaurants. Vision Express were able to produce and communicate from this an e-shot campaign to entrants with a voucher driving them into their UK stores.