Creating innovative, thoughtful, and engaging content can be the difference between attracting and retaining customers - or not.
As consumers give more importance to your online presence, it is likelier than ever that their first impression of your brand comes from the content on your e-shots, website, social media, or any other communication channel you use.
To avoid leaving it to chance and potentially losing some prospective customers, it is crucial for your company to constantly refresh its content marketing strategy to keep all your content consumers interested in what you are offering.
We have come up with five tips on how to refresh your content marketing to inspire you and your company to come up with an original plan that promises to be helpful, informative, and entertaining throughout all your content – while bringing as many customers onboard as possible.
1. Repurpose old content
Getting the most out of good pieces of content you have already written is a straightforward way of enhancing your proposal while diversifying your approach to your content.
Re-purposing pieces in your existing content library can transform a simple blog into a video, social media post, infographic, or any other new format that can bring life to an otherwise one-off piece.
Sometimes, content that you think has been published too long ago and has been forgotten about can be the solution to your problems.
Constantly going through old content and thinking about how to expand the topics the pieces touched is an easy first step to begin elevating your content.
2. Emphasise visual content
Adding visuals to your content can enhance its depth and improve the understanding of the content you had planned to deliver.
Given the visual attractiveness of images of all types, incorporating visuals into your marketing strategy will make your brand stand out.
Images, videos, and infographics create more engaging content than text-only articles that promise to grab your audience’s attention over competitors.
It is no wonder that the most popular social media platforms, such as Instagram and TikTok, base their ideas on creating and helping create visual content – so get on to it!
3. Storytelling
People love reading about other personal stories because they are easier to relate with - rather than monotonous product-focused content.
Aiming all the content you release solely at selling a product or service is not always beneficial, as customers might feel disconnected from your brand.
Refreshing content that tells stories allows people to connect with your brand on an emotional level, elevating the likeliness of more customers to consume your products.
Start weaving storytelling into your strategy by highlighting customer success stories or showcasing your brand's journey and see how customer engagement begins to increase.
4. Influencers
Using influencers is a common tactic to refresh your content approach by improving brand credibility and reaching a wider audience through external channels.
However, getting the right influencer for your brand is not an easy task that can be decided by just having a stroll on your chosen social media platform.
Identifying the right influencer for your brand is crucial to achieving the engagement you are looking for from the audiences you want to target.
To achieve this, choose an influencer that aligns with your brand’s values and work alongside them to create purposeful content that resonates with their followers and your ideas.
5. Experimenting with new formats
Refreshing your content does not need to follow a set of guidelines that seem to have all the answers to your problems.
The key to keeping your content marketing fresh is to keep track of and know what type of content suits you the best and update your strategy to reflect that.
Sometimes just trying and experimenting with new approaches, formats, or platforms is the creative solution you could be looking for to reach your brand's goals.
Being willing to discover new ways of sharing your ideas through original content ideas, such as podcasts or the use of trendy social media platforms, assures that you are always a step ahead of competitors.
Looking to revamp your content strategy?
At Champions, our experts are ready to help you in all areas of your strategy to share your brand’s message the way it should and attract as many customers as possible with refreshing content.
To discuss how we can help you improve and refresh your content strategy, contact us today and let us guide you to a better future.