5 Types of Video to Include in Your Marketing Strategies

Video is the most popular form of content, and with the right team behind you and these five types of video content, your marketing strategy will be set up for success.
Matthew Hayes.

Matthew Hayes Managing Director

July 3rd, 2023

Today, video is the leading form of content. The easy-to-consume nature of video makes it a favourite amongst users, with various forms available.

With the popularity of video content constantly growing, it has now been predicted that on average, someone will spend 100 minutes a day watching online videos.

With the ease of watching videos on smartphones, and then the major increase in online media consumption during the pandemic – rising 215% - now, 77% of smartphone or tablet users watch online videos.

Not only does this mean with video content, your brand can appeal to a wide range of people, but also videos get more engagement than text or images on almost every form of social media.

Therefore, your marketing strategy would be lacking a vital part of content if it did not include video content – contributing to generating leads and converting customers.

Including video content on your website can also positively affect your website performance due to its effects on search engine optimisation (SEO). 

This is because websites value video content due to how much it improves page quality, as well as the length of time users spend on the page, which as a result boosts SEO performance – driving that all-important traffic to your site.

Here are five types of videos that your business could adopt in its marketing strategy to improve SEO, engagement, and credibility, amongst other factors...

Company culture videos

In order to portray your genuine culture to potential customers, clients, and employees, company culture videos can do this whilst also adding that humanised touch to your brand. 

They show your audience your true environment with a glimpse into what it’s like to work at your company, which feeds into sharing your brand’s personality and any unique touches as a company.  

Through giving your brand a natural feel, you can also show off your staff and allow your audience to meet the people behind the brand, all contributing factors to what makes your company individual.  

Examples of company culture videos include office tours and employee interviews, created with authenticity to truly express your brand and your culture.

Case study videos

Case studies have the power to further promote your company’s value from the perspective of a client, explaining what the campaign entailed, along with deliverables, processes, and outcomes.

Case study videos usually come in the form of interviews or Q&A styled formats, with content that demonstrates how your business delivers its services at the quality it promises.

When collating the information for a case study, asking your client for video interviews can significantly boost your content.

If you don’t have the facilities to create or edit video content, a growth consultancy partner such as us has a team that can ensure you are able to share high-quality video content with your audience.

Educational videos

Educational videos are an avenue for teaching your audience more about your product or service offering, explaining how to use it, the benefits it offers, the range of services you supply, with any valuable information that would be useful to your customers.

Through educational videos, you can also demonstrate how your business is an expert in the industry, offering professional, specialist advice that will enhance your identity as being credible to further build trust with your customers.

You can post videos about a topic that links to your brand and offer your opinion and knowledge on the subject, as well as turning a well-performing blog into a video for further engagement.

FAQ videos

With FAQ videos, you can answer your audience’s most asked questions, providing that sought-out information relating to your brand, product, or service.

Through offering answers to these questions, you can further develop trust in your brand by being transparent with your content.

Different styles of FAQ videos can be created, either with an on-screen chat with a thought leader, a customer or team member, or even having a someone directly answer the chosen questions on their own for the video for a more stripped-back style.

User-generated video

User-generated videos are the ideal form of content that can enhance your brand’s credibility, showing your product or service being used in an authentic setting.

This suits businesses who have slightly more limited time and resources, offering a more organic form of content to your promotional efforts.

You can encourage your customers to create content through holding competitions, and you can also pair this content with the use of influencers who can then reach an even wider audience – and if chosen correctly, your target audience.

If you’re in search of an influencer to work alongside your brand, Influencer Matchmaker has a dedicated team to find the perfect influencer for you.

Are you in search of a talented videographer?

At Champions, we offer the services to ensure you can share high-quality video content to truly reflect your brand, with a team to create your videos through every stage of the process.

Get in touch and we can discuss the next steps for your business and its requirements for its video content.

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If you’re looking for written content, whether that’s for your website or to publish in the press, we have the full service-suite to provide not only the content, but also the SEO services to ensure your content is optimised, as well as the distribution services to share your brand name in the relevant places.

You can find out about our video and media services, with departments in digital, creative, and communications, as well as in strategy, talent, and events.