How to Better Understand the Value of Brand, Sales and Marketing in 2024

In this blog, we will cover everything you need to know about bettering the value of brand, sales and marketing for 2024.
Matthew Hayes.

Matthew Hayes Managing Director

January 1st, 2024

Looking ahead to 2024, it is pivotal for brands to truly understand their business in terms of sales and marketing, and how they can achieve the best possible value. 

In this blog, we will cover everything you need to know about bettering the value of brand, sales and marketing for 2024. 

Most businesses are unable to manage their brand entirely in-house, therefore many enlist the expert knowledge, support and guidance of a business consultancy firm or agency, such as Champions (UK) plc. 

But, how exactly can Champions (UK) plc start you off on the right foot? 

Audits and reports

The first thing to do is to run an audit or report to identify where the brand’s strengths and weaknesses lie. This way, we can clearly see what is working well and what needs to be improved. 

As well as this, we’d recommend a competitor analysis to enable us to see how well the brand is doing in comparison to its counterparts. This provides an even deeper understanding, giving both us and the business realistic expectations and a goal to work towards. 

Consider metrics – traffic, leads and revenue. At Champions, we provide a bespoke approach, and one that is entirely personalised to suit each and every one of our clients. 

We consider the following to ensure that a business can achieve maximum success and return on investment from an updated sales and marketing strategy; 

  • KPIs 

  • Data-driven insights 

  • Competitor benchmarking 

  • Market trends 


If a brand or business is looking to implement or improve their online content in the form of blogs or articles, then it would be wise to learn where (or where they do not) rank on Google. 

For example, if a business is known for selling jewellery or providing engineering services, but they don’t rank on Google, then this will impact its success – especially when compared to its competitors. 

We ensure that when we create content for our clients, that they understand how many views, clicks and leads that each piece receives.  

Brand alignment 

We believe that brand alignment plays a key role in the success of a brand’s sales and marketing strategy. 

Brand alignment is about ensuring that every element of a brand or business resonates with its intended audience. 

It’s important for businesses to consider how they are perceived to the outside world and more precisely, their competitors and target audience. 

When it comes to competitors, brands should pay close attention to the work that they are doing and if that work overshadows that of their own. 

Brand alignment, when implemented correctly, results in positive, longstanding consumer trust as well as consistency across multiple touchpoints. 

When brands align with the values and aspirations of their target audience, they foster trust which in turn, forms a foundation for long-term relationships, resulting in brand loyalty and advocacy. 

Similarly, in order to achieve maximum brand alignment, a unified message must be shared across all consumer touchpoints – from marketing collateral, online and offline content, and a consistent brand voice. 

At Champions, we prioritise brand alignment and encourage all clients to turn their focus to creating long-term brand loyalty with their consumers within their budget.  

Choose Champions: Your Partner to Thriving in the Fast-Paced Digital World

Keeping up with digital marketing trends is important for businesses looking to stay competitive in today's fast-paced world. By better understanding brand, sales, and marketing, businesses can position themselves for success in 2024 and beyond.

Staying ahead in today's fast-paced business landscape is non-negotiable. At Champions, our experts are ready to help you in all areas of your strategy. Call 08453 31 30 31 or fill in our online contact form now.