Business Growth for the Business Investor
Create a future you really want
Business growth is much more than sales. It’s about increasing the value of the brand as a whole and maximising capital return on investment.
It is crucial for business investors to understand the brand value and brand equity of their portfolio businesses – and this comes down to much more than the evaluation of fixed assets and financials. Both brand assets and people assets add to capital value, which will, in turn, increase EBITDA and market share.
We specialise in finding opportunities to reduce inefficiencies as well as improving sales and marketing strategies
Enhancing lead generation, conversion and the cross-sell of multiple products and services.
Upgrading brand and business assets, such as websites and digital channels alongside a detailed value creation plan will significantly increase a business’s EBITDA and market share, leading to a successful exit strategy in three to five years’ time.
With our business growth services, you can:
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Consider substantive growth strategies in business
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Reduce risk
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Limit costs and expenditure
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Increase EBITDA, multiple and market share
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Boost brand equity and value
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Accelerate business growth
Unleash your true value and potential
One of the first things you should consider when investing in a business is brand equity and a value creation plan.
Referring to the value premium associated with the business, generated by products that are otherwise unique compared to the wider market, brand equity contributes towards making a brand recognisable and superior in its quality and reliability.
A value creation plan can look to identify how the business can be improved in key areas and can increase the total value of a business. We can create value creation plans that provide a holistic overview of the specific areas of the business that can be improved upon, as well as supply a set of key actions that will be required to make these improvements, in order to help the business increase both EBITDA and market share.
Disappointed in your results? We can:
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Improve assets
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Deliver a full, holistic multichannel strategy, campaign or activity
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Drive awareness, conversion and market share
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Reduce waste
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Achieve maximum business value
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Prepare for the ultimate exit in three to five years' time
Supporting the entire business lifecycle
Start-Up
Scale-Up
Exit
Post-Exit
Do you understand the value of brand equity?
It can be difficult to truly know the value of a business – and we don’t just mean financially - but branding plays a pivotal role.
Across all business growth models, branding is something that shouldn’t be forgotten. A strong, identifiable brand can warrant an increase in sale price, and therefore generate a much larger return on investment for the business investor.
By improving the sales, marketing functions and efficiency, business investors can branch out into new markets, enhance brand equity and accelerate business growth.
Understanding the varying types of business growth
SERVICES TO OPTIMISE YOUR BUSINESS
Brand Equity
It is crucial for business investors to understand the brand value and brand equity of their portfolio businesses – and this comes down to much more than the evaluation of fixed assets and financials. Both brand assets and people assets add to capital value, which will, in turn, increase EBITDA and market share.
Value Creation Plan
A value creation plan looks at the deal lifecycle of a business and creates a pre-acquisition plan – a pivotal aspect of the private equity journey. We work with investors to turn resources into something of value to enhance growth and increase profitability.
Organisational Efficiency
By being organisationally efficient, business investors ensure that they are one step ahead of its competitors. Investors must prioritise transformation and efficiency in order to excel, and we’re here to ensure this happens to increase overall business growth.