My Mouth, a Leicester based oral healthcare provider and manufacturer of dental products, has teamed up with East Midlands based brand agency Champions (UK) plc to bring their brand to life and their brand-new tongue cleaning product, the Jibee, to the forefront of the UK market.
The brand is based on the importance of tongue hygiene and oral health. And founded by five stakeholders with years of experience in dentistry, pharmaceuticals, marketing and finance, My Mouth is set to become an industry leader.
Emerging from Ayurvedic philosophy, the founders of My Mouth see the tongue as the window to the state of the body and are firm believers in tongue cleaning being a part of people’s daily cleaning routines.
Aiming to educate consumers on oral health and its benefits, My Mouth are looking to generate widespread brand awareness across health, medical, cosmetic and lifestyle sectors as well develop lead generation to their website and improve communications.
With that in mind, Champions (UK) plc has been tasked with creating a brand audit for My Mouth to help position the brand at the forefront of its marketplace, providing a framework for both the brand and their ongoing communications.
Champions’ team of specialists worked with My Mouth to design the product and the brand, as well as continuing to support them with social media management, communications and competitor analysis.
Matthew Hayes, Managing Director of Champions (UK) plc said, “We are thrilled to be working with My Mouth. The business’ values and commitment to educating consumers really resonates with our own ethos and we are determined deliver exceptional results and continue to bring the brand to life.”
Tapping into consumer sentiment in light of the current coronavirus pandemic, My Mouth and Champions have established that consumers are becoming more health conscious and are more aware of their overall hygiene, including bad breath from the use of masks.
With many healthcare settings under pressure and the limitations that come with lockdown, consumers are seeking high-quality products that they are able to purchase over the counter.
And as well as oral health, My Mouth and its founders are passionate about the overall health of their consumers. Adapting simple habits such as daily tongue cleaning can have a number of long-term health benefits and can prevent future health issues.
The Jibee removes the build-up of bacteria, reducing the risk of gum disease whilst helping to maintain holistic general health.
Mital Thakra, co-founder of My Mouth explains, “We are eager to demonstrate the power of oral hygiene when it comes to overall mindfulness and holistic health, too. And working with Champions has allowed us to elevate our brand, promoting the notion of ‘a better mouth, a better life’.”