In today’s digitally driven landscape, search engine optimisation (SEO) is key to any marketing strategy.
Google is the world’s leading search engine, averaging 3.5 billion searches per day – and this statistic alone proves why it is hard not to acknowledge Google’s power within the marketing sphere.
The benefits of using SEO can be integral to your success, positioning your brand as an authoritative and trustworthy expert in the field.
This blog will explore just how advantageous SEO can be...
What is SEO?
If you want to generate more website traffic, SEO is the right tool.
It is a method used to help web pages rank higher in search engine results pages (SERPs) through creating optimised content for your website, such as including certain keywords that your audience is likely to search for.
Simply using SEO practices once and then never again won’t be as effective compared to consistently optimising your content, which is where professionals such as us can help maintain momentum with your SEO strategy in order to continuously achieve results.
These results include growing brand awareness, increased revenue and improved credibility derived from much more traffic being brought to your website.
Here are 10 reasons why you should adopt SEO practices into your digital marketing strategy.
1. Increase website visibility
SEO is a key tool for ensuring that your website has increased visibility, exposing your site to more people to allow for more website views.
This is achieved through your website appearing higher in SERPs, meaning more people will see your website as an option, hopefully clicking on yours over competitors’ - and the results involve an increase in brand awareness that can boost the strength of your brand image.
2. High website traffic
As well as being more visible with the use of SEO content on your website, you are likely to experience higher website traffic as a result.
What comes with higher website traffic is leads, conversions, and sales, all contributing to the success of your website and of your business.
Starting up your SEO strategy can seem daunting, which is where the help of professionals such as us comes in – and our highly talented SEO team can provide bespoke services to achieve the results you’re after.
3. Targeted traffic
Another key element of SEO marketing is how it allows you to target specific audiences. The amount of people who have access to Google is ever-growing, so simply publishing your content to a vast array of users isn’t that effective.
However, with SEO content, you can target your potential customers through using specific keywords and phrases that are relevant to your business and customers, such as location-specific keywords that can target certain demographics.
4. Cost-effective marketing
Unlike some other forms of marketing, SEO is often one of the most cost-effective. Its aim is to attract more organic attention towards your business, which in nature doesn’t cost as much as other forms of marketing.
Of course, it requires time if you’re handling it yourself, but with the results it achieves compared to what it costs, your brand could achieve impressive outcomes.
5. Long term results
SEO can provide long-lasting results for your business, because the effects of SEO can last for months – or even years.
Being consistent with your SEO approach is necessary, but the window of success it opens for your brand is much larger. So, through SEO, you can enjoy cheaper marketing with durable effects, rather than only experiencing the benefits over a short period of time.
6. Improved user experience
Not only does SEO attract more people to your website, but it creates a better user experience, which is a pivotal element to a website’s success.
Now, consumerism demands instantaneous information, with users wanting to navigate through the web and your website as easily and quickly as possible.
Hence, users being able to find the information they’re looking for in fewer clicks creates an overall improved experience – benefitting the success rate of your brand.
7. Competitive advantage
A vital part of achieving success with your marketing efforts is down to your competitive advantage. Like with having a stronger product or brand, your website is also key to your competitiveness.
So, ranking higher than your competitors in SERPs will prove very beneficial. Another pocket of success can be found in seeing what keywords your competitors rank for and how many pieces of content they have, so that you can angle your SEO strategy around taking advantage of opportunities where your competitors fall short.
8. Increasing brand trust and credibility
Another reason that demonstrates how SEO can benefit your business is through increasing your credibility as a brand and the trust that customers have in you.
This is because a website that ranks higher can be seen as more authoritative and reliable – contributing to a positive brand reputation.
With quality, up-to-date content, you will be seen as a trusted source by users, and by interacting with your audience, Google will recognise you with a three-pronged ranking system – based on expertise, authoritativeness and trustworthiness.
9. Mobile optimisation
As well as considering how your website will be optimised for desktops, you must think about mobile, too.
In a mobile-first world, you must ensure that your website looks good and loads well on both mobile and desktop, so that the user experience is smooth and easy.
Some things to consider when optimising your website for a mobile device include:
Formatting button sizes so they fit on the screen (without being too small or large)
Being concise due to having less space on a mobile screen
Not using pop-ups that make it hard to navigate
Using a responsive template design
10. Measurable results
An important part of marketing is being able to measure your efforts against valuable data, and SEO provides these useful metrics.
By using Google Analytics, you can measure your website’s performance, such as looking at the user’s buying journey and how they navigated through the site, including pages they visited.
From this, you can continually improve your SEO strategy, looking at where you can make adjustments to create a more appealing user experience.
Looking to boost your website traffic, conversion rate and more?
As experts in digital marketing, here at Champions we have the resources and the professionals to provide high-quality SEO strategies that are bespoke to your business’ needs.
Simply get in touch, and our team will be on hand to discuss your requirements and support your business’ route to successful results.
We supply more than just SEO...
When looking for results such as improving your brand awareness and driving an increase in sales, our services in PPC, outreach, and content creation can all contribute, ensuring the success of your business.
Browse our service offering to discover the multiple marketing outlets of which we supply a holistic approach to your needs.