NEWS & ARTICLES

When JK Rowling’s debut novel Harry Potter and the Philosopher’s Stone was released in the United States a year after it was published in the UK, many fans reacted with horror and dismay. The quickly popularising book, which went on to become one of the most successful franchises of all time, had been renamed The Sorcerer’s Stone!

The marketing industry is awash with terms like ‘loyalty’, ‘trust’, ‘engagement’, and most recently we’ve seen the emergence of a little something called ‘love’. Brand love is something that keeps many marketers awake a night. They wonder how they can make consumers fall in love with their brand and then retain their loyalty.

When sitting down to write a piece of work, creativity and productivity are two vital ingredients needed in order to produce a quality piece of writing.

It is no secret that the magazine industry has hade to cope with some significant changes in recent years. From declining print sales to advancements in social media and digital tech, it is fair to say that the print publishing industry looks very different now to what it did 20, or even 10 years ago.

Having now been at the helm of British Vogue for just over a year, editor-in-chief Edward Enninful OBE, has shook up the sometimes dusty world of a magazine publication with his rich imagination and bold stance on social affairs. Upending his predecessor Alexandra Shulman’s more traditional style, Enninful’s work exudes authenticity, making inclusivity appear both effortless and full of glamour.

Guerrilla marketing has helped shape some of the most memorable and surprising marketing campaigns of the 21st century. Since its inception, it has left adventurous and commercially-savvy marketers unafraid to do things a little differently – and the results have been spectacular to say the least.

Earlier this year it was announced that long-standing music magazine, NME, would be ending its print edition after an impressive 66 years of circulation. Once one of the best–selling magazines in the country, NME became just one in an ever-growing list of publications that had opted to ditch their regular print edition in favour of an exclusive digital presence.

It’s that time of year again where we eagerly await brands and their quirky products and promotions all in the name of April Fool’s day! No one is safe from the foolish stunts which brands throw at us and with social media having a major impact on their reach, companies have gone the extra mile with their fake news this year. Which fooled you?

Creating optimised URLs is an important part of any SEO strategy. Whilst their impact on your website’s rankings is such that you can’t afford to ignore them, ensuring your URL structure is SEO-friendly may seem like a complicated business at first glance.

The beauty of Drupal lies in being an open-source platform where developers can continue to build and test new modules that will improve any digital experience. And, with the recent launch of Drupal 8, there are lots of new modules available to web developers. With so many to choose from, we've made things easier for you and rounded up the best drupal 8 modules for 2019.

Charity auctions are a great way to get guests involved in raising money for a good cause. Having organised a range of charity auction events for more than 15 years, Champions Events knows everything there is to know about organising a successful auction. From the initial planning stages all the way through to the myriad of considerations on the day itself, our guide is the ultimate resource for ensuring your auction is easy to plan and a memorable experience for all. Let’s get started.

Martin Lewis settles lawsuit with Facebook as they agree to donate £3million to an anti-scam charity and add a ‘scam ads’ reporting button to Facebook in the UK.