NEWS & ARTICLES

When it’s not babies in roller-skates dancing along to Sugarhill Gang’s Rapper’s Delight, Wimbledon tends to be the theme of French water brand, Evian’s marketing campaigns.

Welcome to another instalment of the I Doff my Cap series, in which I will continue to praise and support brand campaigns that have impacted me both personally and professionally.

Due to the modern world we find ourselves living in and surrounded by social media, brands play a huge part in our lives, both personally and professionally. Branding is almost everywhere and has revolutionised the behaviour of shoppers and consumers. Wherever we are or whatever we are watching, we are all inundated with brands to choose from.

With the global pandemic having a huge impact on the travel and tourism industry, restricting our ability to travel freely or for recreational purposes, it was interesting to see how brands adapted to such changes.

For years, it has been no secret that sponsorships are an incredibly powerful and impactful strategy when it comes to branding and marketing. Whether it’s in the form of traditional media, social media or in the sports industry, the use of sponsorship deals can quite literally make or break a brand.

2020 has demonstrated the importance of online presence and more importantly, taking your business online and adapting strategies to focus on the digital aspects within your industry. But with so many choices and opportunities for both beginners and established websites, which is the best platform for an ecommerce store?

2021 may have only just begun but already, so much has happened! Social media usage is continuing to rise and with the news that Bebo is set to make a comeback at some point this month, we expect this to increase even further.

Welcome to the second instalment of the I Doff my Cap series in which I tip my hat to brand marketing campaigns that have impacted me on both a professional and personal level.

Typically, when we think of Christmas ads, the first ones that come to mind are John Lewis and Partners and Coca Cola, so it came as a shock to many that we were all brought to tears by fast-food chain McDonald’s.

In recent years, we’ve seen all kinds of developments on social media, one of the most prominent being the introduction of hashtags. First launched on Twitter back in August 2007, they quickly gained popularity among users and were adopted by other social networks.

A relatively new term, brand activation summarises the process of making a brand better known to its target audience. Think about when a business first starts out: it may have a target consumer in mind but the likelihood is that no-one has heard of it, rendering their offering effectively useless. It has to be activated in some way to drive consumer attention its way.

What an amazing decade it was! From 2010 to 2019, we were blessed with some of the funniest, most interesting and most dramatic brand campaigns we’ve ever seen. With brands both old and new stepping up their game for 2020s, we thought it’d be the…