NEWS & ARTICLES

A relatively new term, brand activation summarises the process of making a brand better known to its target audience. Think about when a business first starts out: it may have a target consumer in mind but the likelihood is that no-one has heard of it, rendering their offering effectively useless. It has to be activated in some way to drive consumer attention its way.

What an amazing decade it was! From 2010 to 2019, we were blessed with some of the funniest, most interesting and most dramatic brand campaigns we’ve ever seen. With brands both old and new stepping up their game for 2020s, we thought it’d be the…

The launch of a new website is an exciting moment in the life cycle of most businesses, and the myriad of considerations involved with planning one may seem overwhelming to start with. The good news is that in this day and age, creating a website doesn’t have to be a complicated process.

Digital display advertising is one of the best-known forms of online advertising, and it continues to form a crucial part of the wider digital marketing landscape. In this article, we’ll take a closer look at display advertising, covering its benefits and drawbacks, the importance of targeting, display ad networks and the role of display advertising as part of a broader digital marketing approach. Let’s get started.

PR stunts can be a mixed bag. Get them right, and you’ll have created palpable anticipation for a one-off event or campaign that can have lasting effects on brand perception. Get them wrong however, and even your most dedicated of fans will be questioning their consumer loyalty.

2019 marks 50 years since the ultimate act of sportsmanship took place between golf icons Tony Jacklin CBE and Jack Nicklaus.

Every author dreads the infamous writer’s block where the brain goes blank and every word seems painfully hard to conjure. However, what happens when you have the opposite issue? There is reems of material available on how to write, how to bring up a word count and everything to do with bulking out a piece of work. Yet, there is little on how to cut it down and edit succinctly despite the issue being just as much of a problem.

When JK Rowling’s debut novel Harry Potter and the Philosopher’s Stone was released in the United States a year after it was published in the UK, many fans reacted with horror and dismay. The quickly popularising book, which went on to become one of the most successful franchises of all time, had been renamed The Sorcerer’s Stone!

Let’s take a nostalgic walk down memory lane as we throw it back to the books that everyone remembers. Whether you were a reading tree swot or book fair baller, every title in the list below is bound to evoke memories of a simpler time.

Ah the 80s, an era of funky music, big hair and questionable fashion. However, it was also a time where a lot of the world’s greatest children’s books were written and published. So, whether you were barely born or a fully-fledged , angst ridden teen, the below titles are guaranteed to take you back. Just don’t get too carried away and bring out that old Lycra leotard!

Although a scary realisation, the noughties were almost a decade ago and in celebration/ commiseration of this, the following list highlights some of the most epic titles from the period. Spoiler: the 2000s had some seriously incredible works that were adored by children and parents alike.

The marketing industry is awash with terms like ‘loyalty’, ‘trust’, ‘engagement’, and most recently we’ve seen the emergence of a little something called ‘love’. Brand love is something that keeps many marketers awake a night. They wonder how they can make consumers fall in love with their brand and then retain their loyalty.