NEWS & ARTICLES

The written word is vital in a wide range of different professions. However, anyone who writes for a living will agree that writer’s block can be a huge stumbling point and many people’s jobs hang in the balance when it comes to consistently creating output.

Event sponsorship is and continues to be, an effective way of increasing the visibility of a brand. Partnering with the right event can be the perfect way to tell prospective clients, your competitors and future stakeholders, that your business means business.

It’s common knowledge that backlinks are one of the most significant ranking factors for search engines. In fact, a recent study by Backlinko found that external backlinks correlated more with top-ranking pages than any other ranking factor. Building a strong link profile is therefore essential to any SEO strategy and should be a key priority for any website owner.

Held in September each year, the Tony Jacklin CBE Belfry Charity Invitational brings together an array of iconic names as part of the annual charity golf day. With numerous celebrities descending on the beautiful Belfry Hotel to participate in the competition, the occasion marks an unquestionable highlight of the charity event calendar. This year, the event saw the return of Ryder Cup legend Tony Jacklin CBE alongside many other stars from the worlds of sport and entertainment. Due to the event's public profile, the competition attracted widespread media interest from the likes of Sky News, Sky Sports News and the BBC.

Black Friday and the marathon leading up to it is prime time for brands to come up with a flawless social media campaign, and it is imperative that they get it right. The move from in-store to online has boomed this year, with an increasing amount of brands jumping on the Black Friday band wagon. The surge in involvement in this shopping holiday has resulted in tougher competition between brands for consumer’s attention and purchases.

Although a scary realisation, the noughties were almost a decade ago and in celebration/ commiseration of this, the following list highlights some of the most epic titles from the period. Spoiler: the 2000s had some seriously incredible works that were adored by children and parents alike.

Receiving 4,950,00 views daily, YouTube is increasingly gaining power in the social media world. If you want to advertise and expose yourself to your specific target audience, then YouTube is inevitably an excellent avenue to go down. But with so many advertising options to choose from, deciding on the right ad format can be trickier than it first seems.

Embossing is an attractive and essential technique. When done properly it can take designs from good to great! It can enhance the look and feel of any surface, whether it paper, cloth or metal. It gives a piece added value and stands out from the rest.

Payment Gateways have become the lifeblood of modern e-commerce serving as the ferry between product or service and payment. Famous examples such as Paypal have made users’ access to Amazon, EBay, and other e-commerce portals efficient and safe. Simply put, these programmes serve as transporters and guardians of data. From clicking the order button to payment confirmation, payment gateways are an integral step.

Printing processes, paper stock and special finishes all contribute to the look and feel of printed literature. Often overlooked because of the additional production cost, special finishes are a great way to wow your client with a distinctive look and feel. Here at Champions Creative, we have shared a few of our favourites that can all be applied to print materials, including business cards, brochures, leaflets and invitations.

A solid understanding of SEO metadata can make or break the click-through-rate your web pages receive. Get it right, and you may well see a higher level of engagement from your target audience. Get it wrong, and your content may struggle to remain relevant, failing to achieve its full potential. Although the various elements of metadata may seem complex to start with, this article aims to describe the differences between them. In addition, it will aim to help you use this new-found knowledge of metadata to your advantage.