NEWS & ARTICLES
In the modern world of business, there is a constant cycle of news circling around a multitude of industries and their respective leaders. Our specialised communications and PR team believe it is incredibly important for our clients to remain in the loop.
Keeping up to date with the latest media cycles will help you stay ahead of the ever-changing business landscape , while helping you stay well-informed across your industry and competitors’ activities.
50 years since the Concession: Tony Jacklin CBE and Jack Nicklaus reunited at anniversary celebrations
50 years since the Concession: Tony Jacklin CBE and Jack Nicklaus reunited at anniversary celebrations
2019 marks 50 years since the ultimate act of sportsmanship took place between golf icons Tony Jacklin CBE and Jack Nicklaus.
Continue Reading
People & HR
ICONIC CHILDREN’S BOOKS THAT WILL TAKE 80’S KIDS BACK
Ah the 80s, an era of funky music, big hair and questionable fashion. However, it was also a time where a lot of the world’s greatest children’s books were written and published. So, whether you were barely born or a fully-fledged , angst ridden teen, the below titles are guaranteed to take you back. Just don’t get too carried away and bring out that old Lycra leotard!
Continue Reading
Sales Growth
WHY DO US PUBLISHERS CHANGE SO MANY BOOK TITLES?
When JK Rowling’s debut novel Harry Potter and the Philosopher’s Stone was released in the United States a year after it was published in the UK, many fans reacted with horror and dismay. The quickly popularising book, which went on to become one of the most successful franchises of all time, had been renamed The Sorcerer’s Stone!
Continue Reading
Sales Growth
WHAT TO DO WHEN YOU WRITE TOO MUCH
Every author dreads the infamous writer’s block where the brain goes blank and every word seems painfully hard to conjure. However, what happens when you have the opposite issue? There is reems of material available on how to write, how to bring up a word count and everything to do with bulking out a piece of work. Yet, there is little on how to cut it down and edit succinctly despite the issue being just as much of a problem.
Continue Reading
Company News
ICONIC CHILDREN’S BOOKS THAT WILL TAKE 90’S KIDS BACK
Let’s take a nostalgic walk down memory lane as we throw it back to the books that everyone remembers. Whether you were a reading tree swot or book fair baller, every title in the list below is bound to evoke memories of a simpler time.
Continue Reading
Company News
ICONIC CHILDREN’S BOOKS THAT EVERY NOUGHTIES KID WILL REMEMBER
Although a scary realisation, the noughties were almost a decade ago and in celebration/ commiseration of this, the following list highlights some of the most epic titles from the period. Spoiler: the 2000s had some seriously incredible works that were adored by children and parents alike.
Continue Reading
Sales Growth
The Secret to Building a Brand That People Love
The marketing industry is awash with terms like ‘loyalty’, ‘trust’, ‘engagement’, and most recently we’ve seen the emergence of a little something called ‘love’.
Brand love is something that keeps many marketers awake a night. They wonder how they can make consumers fall in love with their brand and then retain their loyalty.
Continue Reading
Sales Growth
HOW TO STRIKE THE RIGHT BALANCE BETWEEN CREATIVITY AND PRODUCTIVITY WHEN WRITING
When sitting down to write a piece of work, creativity and productivity are two vital ingredients needed in order to produce a quality piece of writing.
Continue Reading
Sales Growth
Guerrilla Marketing: 12 Creatively Awesome Campaigns
Guerrilla marketing has helped shape some of the most memorable and surprising marketing campaigns of the 21st century. Since its inception, it has left adventurous and commercially-savvy marketers unafraid to do things a little differently – and the results have been spectacular to say the least.
Continue Reading
Sales Growth
WHEN EDWARD ENNINFUL SHOOK UP BRITISH VOGUE
Having now been at the helm of British Vogue for just over a year, editor-in-chief Edward Enninful OBE, has shook up the sometimes dusty world of a magazine publication with his rich imagination and bold stance on social affairs. Upending his predecessor Alexandra Shulman’s more traditional style, Enninful’s work exudes authenticity, making inclusivity appear both effortless and full of glamour.
Continue Reading
Sales Growth
MOST SUCCESSFUL BRITISH MAGAZINES AND HOW THEY MAINTAIN THEIR SUCCESS
It is no secret that the magazine industry has hade to cope with some significant changes in recent years. From declining print sales to advancements in social media and digital tech, it is fair to say that the print publishing industry looks very different now to what it did 20, or even 10 years ago.
Continue Reading
Sales Growth
MAGAZINES ARE MAKING THE MOVE TO DIGITAL – CAN PRINT SURVIVE?
Earlier this year it was announced that long-standing music magazine, NME, would be ending its print edition after an impressive 66 years of circulation. Once one of the best–selling magazines in the country, NME became just one in an ever-growing list of publications that had opted to ditch their regular print edition in favour of an exclusive digital presence.
Continue Reading