Case Studies

Imagine Cruising, a leading provider of luxury cruise experiences, came to Champions to understand how it can better utilise its digital assets to support brand awareness, lead generation and product sales in its return after the Covid-19 pandemic. In particular, Imagine Cruising wanted to know how it could evolve with the increasingly digital landscape, and so a thorough understanding of its existing digital presence was required.

To conduct an extensive audit of the Durbin brand at a time when it sought greater awareness and global market leadership for its Managed Access Programs (MAPs) division. To create an evolved value proposition as the communicative foundation upon which greater cross-industry connectivity could be achieved and ambitious growth plans could be built. To devise and implement a multichannel 12 month communications plan leveraging digital technology to a greater extent and furnish business development teams with the tools for lead generation.

DRAX, a strategic leadership consultancy and executive search firm within the private equity market, approached Champions with the need for added guidance, information, and support with its marketing activity to support its continued growth within the sector. With a specific target audience of investors and business executives, it was important for DRAX to know exactly how to engage with this audience throughout the key stages of the private equity journey.

To design and build a user- and SEO-friendly ecommerce site to drive high end jewellery sales.

To raise national and regional awareness of Alton Water and its facilities, paying particular attention to the park’s campsite so as to drive website traffic and booking conversions via a new online ecommerce platform.

Champions was engaged to run an in-depth analysis of the brands and communications of two legacy businesses – Star Medical and OUTiCO – following the decision by Uniphar Group to merge them in the wake of their separate acquisition. The two businesses, both providing outsourced commercial solutions to the global Pharma industry, previously had different approaches to delivery and had been competing against each other in a way that helped neither. The objective, therefore, was to identify a strong, new value proposition that the combined business could present to the market and to define an evolved brand and narrative that communicated the newly comprehensive nature of its services.

To increase awareness and sales through the creation of promo literature. To manage distribution of monthly door drop campaigns.

Mattioli Woods, an established provider of wealth management and employee benefits services, came to Champions with a vision for a new, sleek, and modern website that would accurately reflect both their professionalism and innovative product offering. With a focus on increasing the usability for their customers and improving their overall website performance, a new website was necessary to place them in a competitive position and support their continued business growth.

Imagine Cruising, a provider of unique and luxurious cruising experiences, came to Champions with a desire to better understand its assets and how they can be best used to support the continued growth of the brand. With assets ranging from the website to its various social media channels, it was pivotal for Imagine Cruising to learn more about the importance of consistency in its messaging across different platforms.

LCAP, a leading strategic consultancy business, approached Champions with the need for clarity on its business, and how it can best target its audience in line with the other sub businesses. Furthermore, LCAP required guidance on how to be consistent with its marketing and messaging, ensuring it engages with the correct audience in a consistent and educational fashion, ensuring that consumers choose LCAP and the wider LCAP Group offering over other competitors.

Orange Genie, an outsourced employment and accountancy specialist, came to Champions to better understand how to utilise its two divisions: Orange Genie Umbrella and Orange Genie Accountancy as the business continues its growth.

MyMouth, a collective of five dental practitioners approached Champions to help them create a new brand identity from scratch. Aimed at educating the general public about the benefits of the Ayurvedic philosophy – practices to improve both mouth and overall health. With several products in development, they required assistance with packaging, PR and social media launch support.