Case Studies

Champions was engaged to run an in-depth analysis of the brands and communications of two legacy businesses – Star Medical and OUTiCO – following the decision by Uniphar Group to merge them in the wake of their separate acquisition. The two businesses, both providing outsourced commercial solutions to the global Pharma industry, previously had different approaches to delivery and had been competing against each other in a way that helped neither. The objective, therefore, was to identify a strong, new value proposition that the combined business could present to the market and to define an evolved brand and narrative that communicated the newly comprehensive nature of its services.

To create a new look and tie together four companies under a comprehensive mother-brand, for one of the UK’s leading steel fabrication specialists.

To complete 15 audits of the multidisciplinary engineering group’s subdivisions to arrive at bespoke strategy recommendations for not only their individual development but their more effective interaction and cross-selling. To identify specific messaging sets and collateral requirements to address the precise needs of each engineering niche market.

To raise the profile of adi Group and its core divisions, enhancing its CSR credentials, educating young people about engineering careers and positioning the Group as an employer of choice to attract and develop a diverse workforce.

Using social media advertisement, ABIRE were looking to promote their Florida properties across two audiences with the aim to generate leads and create a sense of brand awareness. Looking to position itself as the go-to expert in investing in luxury retail and buying and selling property, Champions we tasked with a distributing two press releases.

Lloyds came to Champions as their chosen partner to engineer and develop a secure payment gateway that would seamlessly integrate with multiple CMS platforms. The gateway would allow customers to easily and safely pay for products and services on their client’s website using a credit or debit card.

To offer business customers the opportunity to take payments online directly through a bespoke-built Lloyds Cardnet plug-in that links directly with their business’s virtual terminal and Lloyds business bank account.

To develop a sponsorship opportunity that provided Mattioli Woods with national brand exposure, positioning them as the wealth management providers of choice to a wider audience, as they floated their business on the stock market.

To evolve the financial services provider’s existing brand and message to reflect a significant shift in its business model and strategy.

MyMouth, a collective of five dental practitioners approached Champions to help them create a new brand identity from scratch. Aimed at educating the general public about the benefits of the Ayurvedic philosophy – practices to improve both mouth and overall health. With several products in development, they required assistance with packaging, PR and social media launch support.

To create as much of a buzz as possible around the launch of a rebrand of luxury retail packaging provider Delta Global conducted by Champions’ brand strategy and creative teams. To raise the profile of the company in its U.S., UK and Asia-Pacific markets in order to drive brand and service awareness among key decision-makers at leading luxury fashion and cosmetics brands.

To evaluate the strength of the existing Delta Global Source brand and make a series of recommendations on how it could better reflect the company’s offering and values and be more relevant to leading global brands. To apply agreed concepts to a full suite of brand collateral and infrastructure, including a new website, building signage and a wide range of digital and physical materials.