Case Studies

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LCAP Brand Value Proposition.
Strategy
Growth
LCAP Brand Value Proposition
LCAP, a leading strategic consultancy business, approached Champions with the need for clarity on its business, and how it can best target its audience in line with the other sub businesses. Furthermore, LCAP required guidance on how to be consistent with its marketing and messaging, ensuring it engages with the correct audience in a consistent and educational fashion, ensuring that consumers choose LCAP and the wider LCAP Group offering over other competitors.

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Orange Genie Brand Value Proposition.
Strategy
Growth
Orange Genie Brand Value Proposition
Orange Genie, an outsourced employment and accountancy specialist, came to Champions to better understand how to utilise its two divisions: Orange Genie Umbrella and Orange Genie Accountancy as the business continues its growth.

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STAR OUTiCO – STRATEGIC CONSULTANCY & IMPLEMENTATION.
Strategy
Creative
Growth
STAR OUTiCO – STRATEGIC CONSULTANCY & IMPLEMENTATION
Champions was engaged to run an in-depth analysis of the brands and communications of two legacy businesses – Star Medical and OUTiCO – following the decision by Uniphar Group to merge them in the wake of their separate acquisition. The two businesses, both providing outsourced commercial solutions to the global Pharma industry, previously had different approaches to delivery and had been competing against each other in a way that helped neither. The objective, therefore, was to identify a strong, new value proposition that the combined business could present to the market and to define an evolved brand and narrative that communicated the newly comprehensive nature of its services.

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ADEY STEEL GROUP.
Digital
ADEY STEEL GROUP
To create a new look and tie together four companies under a comprehensive mother-brand, for one of the UK’s leading steel fabrication specialists.

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ADI BRAND AUDIT.
Communications
Strategy
Growth
ADI BRAND AUDIT
To complete 15 audits of the multidisciplinary engineering group’s subdivisions to arrive at bespoke strategy recommendations for not only their individual development but their more effective interaction and cross-selling. To identify specific messaging sets and collateral requirements to address the precise needs of each engineering niche market.

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ADI GROUP.
Communications
ADI GROUP
To raise the profile of adi Group and its core divisions, enhancing its CSR credentials, educating young people about engineering careers and positioning the Group as an employer of choice to attract and develop a diverse workforce.

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ALISTAIR BROWN REAL ESTATE.
Communications
Growth
ALISTAIR BROWN REAL ESTATE
Using social media advertisement, ABIRE were looking to promote their Florida properties across two audiences with the aim to generate leads and create a sense of brand awareness. Looking to position itself as the go-to expert in investing in luxury retail and buying and selling property, Champions we tasked with a distributing two press releases.

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LLOYDS BANK – PAYMENT GATEWAY BESPOKE BUILD AND INTEGRATION.
Digital
LLOYDS BANK – PAYMENT GATEWAY BESPOKE BUILD AND INTEGRATION
Lloyds came to Champions as their chosen partner to engineer and develop a secure payment gateway that would seamlessly integrate with multiple CMS platforms. The gateway would allow customers to easily and safely pay for products and services on their client’s website using a credit or debit card.

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LLOYDS CARDNET – PLUG-IN DEVELOPMENT AND INTEGRATION.
Other
Digital
Growth
LLOYDS CARDNET – PLUG-IN DEVELOPMENT AND INTEGRATION
To offer business customers the opportunity to take payments online directly through a bespoke-built Lloyds Cardnet plug-in that links directly with their business’s virtual terminal and Lloyds business bank account.

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MATTIOLI WOODS – LEICESTER TIGERS RFC.
Communications
MATTIOLI WOODS – LEICESTER TIGERS RFC
To develop a sponsorship opportunity that provided Mattioli Woods with national brand exposure, positioning them as the wealth management providers of choice to a wider audience, as they floated their business on the stock market.

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MATTIOLI WOODS – REBRAND.
Strategy
MATTIOLI WOODS – REBRAND
To evolve the financial services provider’s existing brand and message to reflect a significant shift in its business model and strategy.

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MYMOUTH – MYMOUTH BRAND ID CREATION AND LAUNCH SUPPORT.
Creative
Communications
Growth
MYMOUTH – MYMOUTH BRAND ID CREATION AND LAUNCH SUPPORT
MyMouth, a collective of five dental practitioners approached Champions to help them create a new brand identity from scratch. Aimed at educating the general public about the benefits of the Ayurvedic philosophy – practices to improve both mouth and overall health. With several products in development, they required assistance with packaging, PR and social media launch support.

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