Case Studies
Discover the latest performance-driven case studies created by Champions showcasing work across advertising, digital, creative, people, HR, technology and more.
Sales Growth
THE WBS GROUP
To conduct a diagnostic audit of the WBS Group brand at a time when its datacentre installations arm was growing exponentially in new markets and radically outstripping the more traditional pillars of the business. To act on the audit findings to refresh the company brand, cement new key messaging and establish ways to effectively communicate the datacentre element to international markets. To establish an internal communications framework that would ensure harmony was maintained between the burgeoning newer arm and the mechanical and electrical engineers who risked feeling left behind and undervalued.
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Sales Growth
WILLIAM GRANT & SONS – RUGBY WORLD CUP – THE LEWIS MOODY FOUNDATION
To consult on and deliver a showpiece event to celebrate William Grant & Sons’ status as Official Tournament Provider to the 2015 Rugby World Cup.
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Sales Growth
WBS – AUDIT OUTCOMES
This building services organisation had historically relied on its mechanical, electrical and plumbing (MEP) heritage but, over the last seven years, the development and rapid growth of a data centre installation specialism had radically altered the nature and the balance of the business.
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Sales Growth
UK CITY OF CULTURE BID – CREATIVE SUPPORT
To create Leicester’s UK City of Culture 2017 bid document, plus all supporting presentational materials, including audio visual content.
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Sales Growth
VARIOUS CELEBRITY CLIENTS – PUBLISHING
To secure favourable publishing deals for the autobiographies of our managed celebrity entertainers and professional sportspeople.
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Sales Growth
UNIVERSITY OF LEICESTER – CORPORATE SOCIAL RESPONSIBILITY
To create and develop Corporate & Social Responsibility policy, strategy and underlying communications and activity focus for the University of Leicester.
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Sales Growth
TOTTENHAM HOTSPUR – DIRECT MAIL CAMPAIGNS
To create display advertising and direct mail campaigns promoting Spurs’ premium hospitality offering at Wembley Stadium, their temporary home for the 2017/18 season. To devise and produce a range of brochures to feature in a targeted direct mail campaign.
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Sales Growth
WAY OF LIFE – PR CAMPAIGN & SOCIAL MEDIA
To raise the profile of The Wullcomb, Way of Life’s new and stylish 297 apartment complex in Leicester city centre with the aim of generating site traffic and registrations of interest from the public. To promote the vision of the management company behind the build and to establish from scratch a presence on social media platforms, such as Instagram and Twitter, through organic content creation to stimulate awareness of The Wullcomb’s opening.
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Sales Growth
VISION EXPRESS – MOBILE DEVICE DATA CAPTURE APP
To design and implement a new data capture concept for leading eyewear brand Vision Express at the Car Fest North and South events.
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Sales Growth
TONY JACKLIN CBE – WENTWORTH CHARITY INVITATIONAL
To create and manage the inaugural Tony Jacklin CBE Wentworth Charity Invitational with the aim of maximising charity fundraising.
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Sales Growth
VENTOLA PROJECTS – MARKETING SUPPORT & BRAND REFRESH
To take a comprehensive approach to refreshing the Ventola Projects brand identity, collateral infrastructure and communications in support of its expansion plans.
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Sales Growth
GEN2 – BRAND AUDIT
To analyse a complex national independent, integrated insurance, risk management and financial advisory firm in order to make strategy recommendations around brand and communications. To advise on ways in which five discrete, niche offerings could be given greater consistency of message under an umbrella brand.
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