Case Studies
Discover the latest performance-driven case studies created by Champions showcasing work across advertising, digital, creative, people, HR, technology and more.
Sales Growth
CHECKATRADE – THE FOOTBALL LEAGUE
To source and secure sponsorship vehicles and devise activation strategies aimed at increasing Checkatrade brand awareness among target demographics.
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Sales Growth
CRAIG PHILLIPS – BIG BROTHER’S 20TH ANNIVERSARY
With 2020 marking the official 20th anniversary of TV’s most famous reality TV programme, Big Brother, we leveraged the opportunity tore-engage press with the show’s first-ever winner, Liverpudlian builder Craig Phillips. We wanted to establish him as a key speaker on rising to fame, showcase his expertise in tackling mental health and his versatile skills in DIY and building.
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Sales Growth
COLLEGE COURT – ECOMMERCE PLATFORM DESIGN & BUILD
To design, build and manage a new, user friendly content management system website for a hotel and conference facility, enabling users to tour the building and easily make bookings.
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People & HR
DE MONTFORT UNIVERSITY – COMMUNITY BRAND INTRODUCTION EVENT: MATRICULATION
To devise and manage five welcome events for freshers students, communicating the university’s core values and creating an inclusive community feeling as newcomers embarked on a new stage of life.
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Sales Growth
CHARITY BID – APP CREATION
To create a user-friendly app allowing events guests to make easy bids for charity auction lots.
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Sales Growth
FUTURES – GOOGLE ADS CAMPAIGN
Career guidance service Futures approached Champions to help generate enquiries for its ‘Futures For You’ part of the business. Champions designed the whole Google Ads account, which included a conversion and behavioural tracking implementation on the website.
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Sales Growth
FARMFOODS – REGIONAL ITV ADVERTISING
One year plan and delivery of a 5-month advertising campaign on ITV for leading frozen food retailer.
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Sales Growth
EUROPEAN SENIOR MASTERS – PR, SOCIAL & DIGITAL ACTIVITY
To generate brand awareness and drive ticket and amateur team playing registrations in support of the inaugural European Senior Masters, a new event on the official European Senior golf tour held at the Forest of Arden in October 2017.
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Sales Growth
EKLECTICA – PR CAMPAIGN & AWARENESS CAMPAIGN
To generate nationwide awareness of Eklectica, a boutique music festival based in the Isle of Wight, in order to drive ticket sales. To support the brand with the design of innovative collateral and to promote an exciting line-up to both the public and relevant press.
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Sales Growth
FEMI HEALTH & BEAUTY
To create a public relations and social media impact, driving awareness of the UK retail launch of online cosmetics brand ‘Artist of Make Up’ by Youtuber and influencer Zukreat Nazar.
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Sales Growth
GENTLE GRIP – ECOMMERCE PLATFORM DESIGN & BUILD
To design and construct a new web presence to take advantage of the shift to mobile.
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Sales Growth
FREETHS – PR ACTIVITY
To raise the profile of the firm’s new Stoke-on-Trent office and personnel, and to strengthen brand awareness in the region.
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