Case Studies

MyMouth is a dental hygiene product business founded by Sameet, Viren, Upen, Mital & Nishal. The close family company provides eco-friendly products including bamboo toothbrushes, floss picks and unique but scientifically proven effective tongue cleaners. It came as no surprise that MyMouth recently won the New Business of the Year Award at the LeicestershireLive Business Awards. Hosted at the King Power Stadium, the team were present to receive this honour, and here at Champions we were proud and excited to see how far they had come.

Expert recruitment company, DRAX had developed the drxDATA platform for internal use and as a value adding service for clients. But after recognising a commercial opportunity in taking the product to market as a standalone offering, the company enlisted the help of Champions. The brief entailed creating a refreshed brand identity and Brand Value Proposition for drxDATA as its own entity. There was also the requirement of a brand audit, which would outline the relationship between the platform and DRAX. Once the offering had been established through these activities, further services included the creation of a moodboard, sales collateral, website design and a UX review and redesign of drxDATA output reports.

To raise national and regional awareness of Alton Water and its facilities, paying particular attention to the park’s campsite so as to drive website traffic and booking conversions via a new online ecommerce platform.

To design and build a user- and SEO-friendly ecommerce site to drive high end jewellery sales.

Mattioli Woods, an established provider of wealth management and employee benefits services, came to Champions with a vision for a new, sleek, and modern website that would accurately reflect both their professionalism and innovative product offering. With a focus on increasing the usability for their customers and improving their overall website performance, a new website was necessary to place them in a competitive position and support their continued business growth.

DRAX, a strategic leadership consultancy and executive search firm within the private equity market, approached Champions with the need for added guidance, information, and support with its marketing activity to support its continued growth within the sector. With a specific target audience of investors and business executives, it was important for DRAX to know exactly how to engage with this audience throughout the key stages of the private equity journey.

To conduct an extensive audit of the Durbin brand at a time when it sought greater awareness and global market leadership for its Managed Access Programs (MAPs) division. To create an evolved value proposition as the communicative foundation upon which greater cross-industry connectivity could be achieved and ambitious growth plans could be built. To devise and implement a multichannel 12 month communications plan leveraging digital technology to a greater extent and furnish business development teams with the tools for lead generation.

To increase awareness and sales through the creation of promo literature. To manage distribution of monthly door drop campaigns.

Imagine Cruising, a provider of unique and luxurious cruising experiences, came to Champions with a desire to better understand its assets and how they can be best used to support the continued growth of the brand. With assets ranging from the website to its various social media channels, it was pivotal for Imagine Cruising to learn more about the importance of consistency in its messaging across different platforms.

Imagine Cruising, a leading provider of luxury cruise experiences, came to Champions to understand how it can better utilise its digital assets to support brand awareness, lead generation and product sales in its return after the Covid-19 pandemic. In particular, Imagine Cruising wanted to know how it could evolve with the increasingly digital landscape, and so a thorough understanding of its existing digital presence was required.

LCAP, a leading strategic consultancy business, approached Champions with the need for clarity on its business, and how it can best target its audience in line with the other sub businesses. Furthermore, LCAP required guidance on how to be consistent with its marketing and messaging, ensuring it engages with the correct audience in a consistent and educational fashion, ensuring that consumers choose LCAP and the wider LCAP Group offering over other competitors.

Orange Genie, an outsourced employment and accountancy specialist, came to Champions to better understand how to utilise its two divisions: Orange Genie Umbrella and Orange Genie Accountancy as the business continues its growth.